A Diamond Celebration | 75 Years in the Making

*2021 Emmy Nomination

This was an idea we developed for the reveal of the 49ers 75th anniversary. One of my Producers and I wrote, storyboarded, shot, and edited the project from start to finish. I hired and oversaw an animation studio to create the final shot of the Diamond transforming into the 75th anniversary logo. We used a Sony F-55 with a Laowa Macro lens to get all the detail shots of the diamond and placed a screen behind the diamond to get the refractions and reflections through the diamond’s surface.